Swinn Leadership Coaching

FORTNIGHTLY·BY SOPHIE SWINN

The things CEOs don’t say out loud.

A short letter every other Friday. Written for the first-time CEOs I work with, and the ones who think nobody else is feeling what they’re feeling.

You’re not alone in any of it. Every CEO I work with has carried some version of the same conversation. It comes with the role.

What lands in your inbox.

  • The conversations I’m having in coaching sessions that nobody else is publishing about: the internal cost of the role, the 11pm thoughts, the patterns nobody warned you about.
  • Specific reframes I’m using with CEOs scaling 100-to-200-person businesses past themselves.
  • Honest, occasionally uncomfortable, and never the things you’ve already read on LinkedIn.
Most CEOs aren’t overloaded because they have too much to do. They’re overloaded because they’re protecting themselves from a feeling they haven’t named yet.

from issue #11

Drop your email.

No pitch sequences. No urgency tactics. Just the letter, every other Friday. Unsubscribe in one click.

Your email’s stored with MailerLite. I read every reply.

Sophie Swinn.

Executive coach. Works only with first-time CEOs of 100-200-person scale-up businesses on the internal game of scaling. Fifteen years in commercial leadership before this, ending at Gartner. Lives in London with a husband, three kids, and an opinion on most things.

Not ready for the letter? Take the 5-minute diagnostic instead.