For first-time CEOs of 100–200-person businesses

Build the plan for the next stage of your role.

The Scaling CEO Plan, a 90-minute session that leaves you with a written plan tying your three mission-critical priorities to the specific behaviour shifts that actually move them.

90 minutes. One-to-one. £497.

You leave with a written plan.
If you sign on with the Accelerator within fourteen days, the full £497 credits against it.

Book the call

90 minutes · One-to-one · £497

If you’re reading this, you probably already know.

You’re carrying more than the role should require. Decisions route through you that shouldn’t. Your team is competent, but they wait for you. Some weeks you lead. Other weeks the business pulls you back onto the deck.

You’ve read the books. You’ve made the stop-doing list. You’re still doing most of it. And the gap between what you know would change things and what you’re actually doing isn’t closing on its own.

And before you read this and think it’s just you, it isn’t. Every CEO I’ve worked with has carried the same thing. It comes with the role. It isn’t a personal failing. The thing that’s missing isn’t knowledge. It’s a plan you can actually live with on Monday morning.

That’s what this call is for.

What you walk away with

A precise, written plan for the next 90 days.

01
Your three mission-critical priorities, surfaced and named.
We start by stripping the rest out. What’s actually moving the needle this quarter, and what’s noise dressed up as urgency.
02
The specific behaviour shifts behind each one.
What to keep. What to let go of. What to take on. We name the patterns reinforcing the frustration you’ve been carrying.
03
A 90-day plan with milestones.
So you can tell on Friday whether the week moved the right things forward. Concrete, written, yours to keep.

This is for you if…

You’re a first-time CEO of a 100–200-person UK business.
You’re scaling, and feeling the weight of it.
You’re allergic to coaches who tell you what to do.
You want a plan, not a pep talk.
You’re willing to be challenged.

This isn’t for you if…

You’re looking for a free strategy call.
You want someone to validate what you’re already doing.
You think everyone else is the problem.

About Sophie.

Fifteen-plus years in commercial leadership before this, ending as VP of EMEA Client Services at Gartner. Accredited coach. Works only with first-time CEOs of 100-to-200-person UK businesses on the internal game of scaling, the part nobody else in this category is publicly talking about.

Not an ex-CEO posing as a coach. Sophie names that up front in every first call. What she brings is pattern recognition from coaching CEOs through exactly this shift, real psychological safety, and a high-challenge style held inside huge compassion. Both at once. That’s the point.

I’ll risk pissing off a client if it’s the right thing. Everything I do comes from love. Both can be true.

What clients have said

“Sophie is the first professional coach I’ve worked with, and she has created a space where I can properly step back, reflect, and evolve. She combines real psychological safety with the right level of stretch, supportive, direct, and unafraid to challenge my thinking when it matters.”

Ian Talbot

CEO, Healix Health

“Provocative, challenging, honest and directional. All words that would describe my work with Sophie. If you are willing to learn then I cannot imagine a better guide for your journey.”

Josh Hill

Operations Director, PET-Xi

“Sophie’s approach to navigating dilemmas and overcoming challenges is remarkably refreshing and unconventional. She embodies a rare blend of warmth, insight, and a willingness to push boundaries.”

Ilan Saguy

Founder / CXO / NED

Book your call.

The £497 comes first, then you pick your time. Pay below and you will get a link to choose a slot, along with the prep questions Sophie works through before you meet.

Prefer to ask something before paying? Email sophie@swinnleadershipcoaching.co.uk and she will come back to you herself.

Confirm your place.

The £497 holds your slot and covers the work I do on your plan before we meet. If you join the Accelerator within fourteen days, it credits in full against it.

Pay the £497

A few honest answers.

What if I decide it’s not for me on the call?

That’s a fine outcome. The point isn’t to sell you the Accelerator on the call, it’s to build you the plan. If we both decide we’re not the right fit afterwards, you still walk away with the written plan. No follow-up sequence, no chase.

Why is the call paid?

Because the work starts before the call does. You’ll get prep questions when you book, and I’ll spend real time on the plan before we meet. The £497 is what makes that possible, and what stops the call filling up with people who weren’t going to do anything with it anyway. If you sign on with the Accelerator within fourteen days, the £497 credits in full.

What happens after the call?

I’ll send you the written plan within forty-eight hours: your three priorities, the behaviour shifts behind each one, and a 90-day milestone framework. You can take it and run on your own. If you want me in your corner for the next stretch, we’ll talk about the Accelerator.

What if I want the full programme straight away?

You can, and a few people do. The call is still useful because the plan we build is the first chunk of the Accelerator work anyway. You’ll move faster having done it. If you’d rather just talk Accelerator, mention it when you book and we’ll skip the prep step.

What if I’m not technically a CEO yet?

Honestly, my best work is with first-time hired CEOs. I’ll still take a founder-CEO call if the shape of the conversation matches, but I’d want to flag that on the booking. Drop a note when you book and we’ll work out if it’s right.

Can I bring my co-founder?

Usually not. This is about the internal game of your role, and bringing someone else changes the shape of the conversation. If there’s a specific reason you’d want to, send me a message before booking and we’ll talk it through.

Still wondering something? Email sophie@swinnleadershipcoaching.co.uk

If this is landing, the next step is a 90-minute conversation.

Pick a slot. We’ll see if I’m the right person to help you carry what you’re carrying. If I’m not, I’ll tell you on the call. I’d rather you find the right one than the convenient one.

Book the Scaling CEO Plan