Swinn Leadership Coaching

ONE-TO-ONE EXECUTIVE COACHING·FIRST-TIME CEOs

The CEO Accelerator.

Twelve months of coaching for the CEO who’s done the diagnostic and the Scaling CEO Plan, and is ready for the real work.

Two formats·1:1 with Sophie·UK and EU

Who I take into this.

First-time CEOs of 100-to-200-person businesses. Mid-scale-up, mid-shift. Usually sales or commercial background. Almost always carrying a target that is materially bigger than the one that got them this job.

If you’ve taken the Scaling CEO Plan and we both know it’s a fit, the Accelerator is where the work compounds. The £497 you paid for the Plan credits in full against the price below, provided you join inside fourteen days of the call.

And if you’re reading this without having done the Plan first, that’s fine too. The booking link at the bottom of this page sets that up.

Two ways to take it.

Same coaching depth. Different commitment. Pick the one that fits the shift you’re in.

INTENSIVE

Three-month CEO Accelerator.

£6,950 + VAT

Built for the CEO with a specific shift to make in the next quarter. Nine one-to-one sessions, a tailored coaching plan, leadership tools and reading between sessions, WhatsApp and email support throughout, two formal review sessions to take stock and reset direction.

PARTNERSHIP

Twelve-month CEO Partnership.

£24,750 + VAT

Built for the CEO scaling through a meaningful chapter. Everything in the three-month, plus the systemic work into your executive layer: a team diagnostic, executive 360, leadership assessment, and quarterly reviews.

Three-month CEO Accelerator includes.

  • 9 × 1:1 coaching sessions (55 minutes)
  • Tailored coaching plan aligned to your mission-critical priorities
  • Leadership tools, articles, recommended reading
  • WhatsApp / email support between sessions
  • 2 × review and reflection sessions

Twelve-month CEO Partnership includes.

  • 9 × 1:1 coaching sessions (55 minutes)
  • Tailored coaching plan aligned to your mission-critical priorities
  • Leadership tools, articles, recommended reading
  • WhatsApp / email support between sessions
  • 2 × review and reflection sessions
  • Systemic team coaching diagnostic (the exec layer)
  • Executive 360° feedback from your stakeholders
  • Leadership assessment and debrief
  • Quarterly reviews to track progress and refine priorities

How the work runs.

  1. 01

    Eradicate the blind spots.

    The first three months are about what you’re not seeing in how you operate. We surface the patterns reinforcing the frustration you’ve been carrying. Most CEOs name two or three within the first session that they hadn’t put into words before.

  2. 02

    Map the systems.

    Family, team, internal. Where the real change lives. Where your behaviour is reinforcing the thing you’re complaining about. The diagnostic, the 360 and the team coaching all live here.

  3. 03

    Generate new outcomes.

    New behaviours. New decisions. A new version of you in the role, without becoming someone else in the process.

Working with Sophie has been a genuinely valuable step-change. She combines real psychological safety with the right level of stretch. Supportive, direct, and unafraid to challenge my thinking when it matters. Her ‘killer devil’s advocate’ questions are becoming legendary.

Ian Talbot, CEO, Healix Health

Sophie’s approach to navigating dilemmas and overcoming challenges is remarkably refreshing and unconventional. She embodies a rare blend of warmth, insight, and a willingness to push boundaries.

Ilan Saguy, Founder / CXO / NED

Provocative, challenging, honest and directional. If you are willing to learn then I cannot imagine a better guide for your journey.

Josh Hill, Operations Director, PET-Xi

I haven’t sat in the chair you’re in. I’m not an ex-CEO and I won’t pretend to be one. What I bring is fifteen years in commercial leadership, an accredited coaching practice, and pattern recognition from coaching CEOs through exactly this shift. If you want someone to tell you what to do, I’m not your person. If you want someone to help you see what you’re not seeing, this is the work.

Sophie

If this is landing, the next step is the call.

The Scaling CEO Plan is a paid 90-minute conversation. You leave with a written plan tying your three mission-critical priorities to the behaviour shifts that actually move them. The full £497 credits to the Accelerator if you join inside fourteen days.